Barbasol is an American brand of shaving cream and aftershave created by MIT Professor Frank Shields in 1919 in Indianapolis, Indiana. Find out more about Barbasol.
Watch this shaving tips video to make sure you get a close shave with Barbasol.
Unsatisfied with traditional shaving methods, MIT Professor Frank Shields set out to create a product that would provide for a less irritating shave. In 1919, he succeeded with the invention of Barbasol – a shaving cream that did not have to be worked into a lather. For over 90 years, we have been providing men a close comfortable shave.
In 1919, Frank Shields, a former MIT professor developed the first shaving cream. The innovative product offered men an alternative to using a brush to work soap into a lather. The shaving cream formula was designed to provide a comfortable shave for men with tough beards and sensitive skin, like himself.
Product endorsements from famous male celebrities of the 1920-1930s, including athletes, actors and musicians ran in a series of ads in the Saturday Evening Post. The ads featured personal quotes from the men, explaining why they enjoyed shaving with Barbasol.
By 1936, the company employed nearly 400 people and was also manufacturing razor blades. The Great Depression had little or no impact on the Barbasol brand, since shaving cream was not considered a luxury item.
Barbasol Shaving Cream became standard issue for soldiers during World War II. As a show of patriotism, the company also sold large tubes of shaving cream in PX stores for no profit.
Barbasol print ads in the late 1940s suggested that using Barbasol Shaving Cream would help men attract women. The illustrations often depicted beautiful women in suggestive positions, wearing revealing outfits.
Over the years, Barbasol has been sold in a variety of packaging types and sizes. The Giant Jar was originally sold for 75¢.
The introduction of aerosol cans in the 1950s, prompted a change in the Barbasol formula from a thick cream into a soft, fluffy foam – similar to what is currently seen on shelves. The iconic barbershop pole design on the first aerosol cans remains a signature trademark for the brand.
In 1962, the Barbasol brand was purchased by Pfizer, a large pharmaceutical company. The company introduced a series of TV ads.
The brand redesigned its packaging, combining the iconic barbershop pole design with an updated Barbasol logo. The products grew to 7 flavors - Adding Sensitive Skin, Extra Protection, Cool Menthol, and Lemon Lime.
Barbasol received significant television advertising support to increase brand awareness, after research showed that 25% of consumers were not familiar with the brand.
In 1988, Barbasol introduced shaving gels in four flavors: Original, Sensitive Skin, Skin Conditioner and Lemon Lime.
Cans of Barbasol Shaving Cream were prominently featured in popular movies such as The Fugitive and Jurassic Park.
During the late 1990s, Barbasol sponsored Akins Motorsports drivers Glenn Allen Jr. and Elton Sawyer in the NASCAR Busch Series.
Outside of this sponsorship, the brand was largely unadvertised and market share slowly dwindled.
Perio, Inc. purchased Barbasol in 2001 and quickly re-energized the legacy brand — expanding product lines, developing new products and renewing brand awareness through advertising. Barbasol was once again America's #1 Men's Shaving Cream brand, with Soothing Aloe as the overall leading men's shave prep sold.
Barbasol continues its long-standing commitment to American manufacturing by opening a new manufacturing facility in Ashland, OH.
Barbasol continued to improve and expand its line of shaving products, with Sensitive Skin, Arctic Chill, Pacific Rush, Mountain Blast, After Shave Balm and more.
Barbasol signed a major 5-year agreement to become the official jersey partner of the Columbus Crew, beginning in 2012. Ohio based Columbus Crew won its first MLS Cup championship in 2008.
Barbasol worked with GSD&M to create a campaign that encouraged men to be men. The campaign aired on TV, Radio and Web. Each
spot challenged men to "Shave Like A Man".
Barbasol revealed a new look for an American Classic. The combination of the classic name, prominent "Made in USA" badge, and distinctive barber pole stripes creates a powerful retail billboard that is contemporary, yet familiar.
The average man has more than 25,000 facial hairs as hard as wire, and he spends about 3,000 hours in his lifetime shaving them off. Here are a few tips to ensure you are getting the best shave possible, from a brand that's made shaving its business for more than 90 years.
Barbasol is America's #1 Men's Shaving Cream brand. In fact, 80% of men who use Barbasol are 100% loyal to the brand. Maybe it's because Barbasol softens even the toughest whiskers, or that it's still the best price on the shelf.
Perio's (parent company of Barbasol) main objective in doing business is customer satisfaction. This focus on customer service, combined with a sincere commitment to the values of quality and trust, create a second objective of company value.
Perio wants all stakeholders to sense an intrinsic value within the Company based upon this commitment to service, along with our resolve to sell and produce only the highest quality products, and the development of trust through a willingness to refuse short-term opportunities which threaten our integrity and long-term success.
Additionally, Employee fulfillment is critical both to the Company's success and to each individual's personal success. Perio wants to provide all Employees with a job and a company of which they can be most proud.
In conclusion, Perio expects to receive a healthy profit as long as it adheres to these major objectives. We believe that we are merely temporary stewards and that the resources of the Company belong to God. As such, our main vision is to support charitable organizations and specifically, those focused upon children.
Our main objective is customer satisfaction